Why your brand style guide is key to being consistent
What is a brand style guide?
Brand style guides (sometimes referred to as brand guidelines) are a set of standards that communicate how your brand should be represented. Brand style guides help businesses demonstrate what the company is, what it does, and what it stands for, ensuring consistency.
What your style guide should include:
Your brand strategy; who you are, mission, values, vision, personality and tone of voice
Logo guidance; colour palette, minimum and maximum sizes, contexts, spacing, and usage
Colour palette; colour codes, and tints
Typography; Fonts, text sizes and layouts
Brand elements; Brand marks, icons, patterns and imagery
Brand in use examples
Why is it important to use your style guide?
When it comes to branding, being consistent is really important. It means having the same message, look, and feel across all your platforms. This helps your audience to recognize your brand and build trust with you.
To be consistent, you need to follow the guidelines that your designer has given you. These are like a blueprint for your brand's look and feel. It's important to stick to these guidelines, so that everything you create looks and feels like it's part of your brand.
Many brands use social media to promote their services and build brand recognition. You need to make sure you are being consistent and using the same colours, fonts, and design elements on all your social media channels. This will help you create a strong brand identity that your audience will recognise and trust.
Your brand's message is also really important. You need to make sure that your message is clear, consistent and easy to understand. You want the same tone of voice used throughout all of your marketing to help your audience understand what you stand for, and to build that trust with you.
Consistency is key here. It means having the same message, look, and feel across all your marketing efforts, so that your audience can recognize and trust you. Use your brand guidelines your designer has created for you to refer back to when creating any new material, and remember to keep consistent and clear.
Do you use your brand style guide? Are you wanting to update yours or maybe change the direction of your business? If this is something you need help with, book a call.
